Mac Miller News
Mac Miller: IndependentMusic'sMessiah?
At primaryglimpse, Macmayshow upnot likely to maintain a hiddenfascination in artworkpreservation. The 19-year-oldrap artistrelaxesin the Forbes Art gallerieswearing a pair of combatpants, a reversebaseballsnap back, and whatseems to be a largeworth of facialfrizzy hair. Uponobserving the Salvador Dali piece of art on the wall by the entrance, though, Millerquicklysnapsin tocuratorversion.
“The art work is an unique Salvador Dali work of art. They don't use this place? Hold on, nowthese peoplejusthave got a Salvador Dali artworkhere and nobody is ever in here? Mactakes out his iphone 3gs to take a snapshot. "If I owned a Salvador Dali piece of art, I wouldcuddle it to snooze.”
Nearly as unpredicted as Miller’scuriosity in greatartwork is hisrapidincreaseandassociatedroleas a possiblemessiahregardingindierap music. InNovember, the PittsburghMCpublishedhis ownintroductionproject Blue Slide Park viaindierecording label Rostrum Records; thatsold off 144thousand copies in theirlaunchingweeks time and evolved intothe firstindependentalbum to top the music chartssince 1995. The successgeneratedhima spoton thehip hoparea of FORBES’ first ever30 Under 30feature.
Macwent from mixtapemaventonationalphenomenonwithout the assistance ofa bigrecordidentityor possibly acolossalradio stationshuge success. And surprisingly, insteadMacdependedalmost entirelyuponsocial network sitesto formMac Miller'sfans, publishinga differenttrackevery singleOne Hundred Thousand Twitter followers (as a resultpossesses1,400,000). Mac'sunique, low-costYou tubevids maintainearnedhigher than200,000,000visitors. and furthermore, known as “Donald Trump,” evenearneda youtube videoreplyof thebillionairethe housing marketdesignerhim self. Miller'stechnique: openingall of thespigot.
flood the world wide web with what I really feel is qualitycontent,” states Mac Miller Lyrics, settled right into a cushy red chair reverse the Dali. “I’m just searching forimaginativemethodsto obtain all that content out ther and just becoming reachable. Not neccesarily sitting there and responding to each tweet or each and everyenthusiast, but getting a image of a thing who doesn’tconsider that he is any much morespecial than anybody else."
Provides Rostrum Data founder Benjy Grinberg: “He’s relentless …If he's not doing a showhe'sinside the studio creatingmusic. If he is not inside the studio, its sincehe isdoing an job interview or coming up with merch concepts.”
The buzz is there and also thecash is starting to roll in. Miller playedmore thantwo hundredshows in 2011, grossing an common of $40,000 for everyevening. He expects to playpractically as numerousexhibits in 2012, and his nightly rateis now approaching $150,000. Miller also rakes in tens of 1000'sfor eachevening in merchandise revenue, many thankslargely to wealthy suburban substantialcollege and schoolstudentsthat are the primarybuyers of his music.
And in contrast to Pittsburgh pal Wiz Khalifa, who signed a multiplerightscope with Atlantic Data that requires him to hand over a slice of all revenues for thebusiness, Miller is stilltotallyindependent. He does nottake pleasure insome of the perks that originate froma major label deal-like the potential to faucetright into a broader publicity network and get favored status from radio stations-but he’s alreadyconnected, directlythrough Twitter, to his massiveadmirer base.
“With Mac, we’ve confirmed that we-and other independent artists-can marketdata by ourselves" states Grinberg. “It just depends on how much we need toget it.". We have notnoticed the ceiling yet."
At primaryglimpse, Macmayshow upnot likely to maintain a hiddenfascination in artworkpreservation. The 19-year-oldrap artistrelaxesin the Forbes Art gallerieswearing a pair of combatpants, a reversebaseballsnap back, and whatseems to be a largeworth of facialfrizzy hair. Uponobserving the Salvador Dali piece of art on the wall by the entrance, though, Millerquicklysnapsin tocuratorversion.
“The art work is an unique Salvador Dali work of art. They don't use this place? Hold on, nowthese peoplejusthave got a Salvador Dali artworkhere and nobody is ever in here? Mactakes out his iphone 3gs to take a snapshot. "If I owned a Salvador Dali piece of art, I wouldcuddle it to snooze.”
Nearly as unpredicted as Miller’scuriosity in greatartwork is hisrapidincreaseandassociatedroleas a possiblemessiahregardingindierap music. InNovember, the PittsburghMCpublishedhis ownintroductionproject Blue Slide Park viaindierecording label Rostrum Records; thatsold off 144thousand copies in theirlaunchingweeks time and evolved intothe firstindependentalbum to top the music chartssince 1995. The successgeneratedhima spoton thehip hoparea of FORBES’ first ever30 Under 30feature.
Macwent from mixtapemaventonationalphenomenonwithout the assistance ofa bigrecordidentityor possibly acolossalradio stationshuge success. And surprisingly, insteadMacdependedalmost entirelyuponsocial network sitesto formMac Miller'sfans, publishinga differenttrackevery singleOne Hundred Thousand Twitter followers (as a resultpossesses1,400,000). Mac'sunique, low-costYou tubevids maintainearnedhigher than200,000,000visitors. and furthermore, known as “Donald Trump,” evenearneda youtube videoreplyof thebillionairethe housing marketdesignerhim self. Miller'stechnique: openingall of thespigot.
flood the world wide web with what I really feel is qualitycontent,” states Mac Miller Lyrics, settled right into a cushy red chair reverse the Dali. “I’m just searching forimaginativemethodsto obtain all that content out ther and just becoming reachable. Not neccesarily sitting there and responding to each tweet or each and everyenthusiast, but getting a image of a thing who doesn’tconsider that he is any much morespecial than anybody else."
Provides Rostrum Data founder Benjy Grinberg: “He’s relentless …If he's not doing a showhe'sinside the studio creatingmusic. If he is not inside the studio, its sincehe isdoing an job interview or coming up with merch concepts.”
The buzz is there and also thecash is starting to roll in. Miller playedmore thantwo hundredshows in 2011, grossing an common of $40,000 for everyevening. He expects to playpractically as numerousexhibits in 2012, and his nightly rateis now approaching $150,000. Miller also rakes in tens of 1000'sfor eachevening in merchandise revenue, many thankslargely to wealthy suburban substantialcollege and schoolstudentsthat are the primarybuyers of his music.
And in contrast to Pittsburgh pal Wiz Khalifa, who signed a multiplerightscope with Atlantic Data that requires him to hand over a slice of all revenues for thebusiness, Miller is stilltotallyindependent. He does nottake pleasure insome of the perks that originate froma major label deal-like the potential to faucetright into a broader publicity network and get favored status from radio stations-but he’s alreadyconnected, directlythrough Twitter, to his massiveadmirer base.
“With Mac, we’ve confirmed that we-and other independent artists-can marketdata by ourselves" states Grinberg. “It just depends on how much we need toget it.". We have notnoticed the ceiling yet."